All students complete an entrepreneurship course as part of the Journalism programme.

The intention is to instil entrepreneurial skills that support their academic qualifications.

Career Opportunities

Learners are made aware of the transforming aspects of careers in this field and the need for editorial and entrepreneurial skills development and attitudes as well as learning to remain employable and keep abreast of market developments.

Learners are encouraged to explore diverse career opportunities in the media and communication fields.

Prospective Employers

Community, commercial and public media entities.

Purpose of the Qualification

Students who obtain the Advanced Diploma in Journalism are equipped with the advanced theoretical and practical knowledge needed to operate at the middle to senior management level in a newsroom of a media organisation.

Exit Level Outcomes of the Programme

On completion of this course students will be able to:

• Operate as a professional journalist to produce in-depth products in a specialist field demonstrating a clear understanding of discourse in the media.
• Demonstrate an understanding of the theory underpinning a specialised field of journalistic coverage.
• Produce a basic research project.
• Apply editorial management techniques.

Critical Cross-Field Outcomes

• Problems are identified and solved in such a manner that decision-making reflects originality and a critical evaluative approach.
• Students work effectively with others as a member of a team, group, organisation and community.
• Students are able to organise and manage time and activities responsibly and effectively.
• Students are able to collect, organise, analyse and critically evaluate information.
• Students can communicate effectively using visual and /or language skills in modes of oral and written persuasion.
• Students can use technology effectively and critically, showing responsibility towards the environment and the health of others.
• Students are able to demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation.
• Students should be made aware of the importance of reflecting on and exploring, a variety of strategies to learn more effectively.

Minimum Admission Requirements

The possession of a Diploma: Journalism (or equivalent, including articulated qualifications, that is, a qualification in Communication) with an average pass mark of 60% will serve as the general admission requirement to the Advanced Diploma: Journalism.